LinkedIn Marketing Hero
About Course
LinkedIn is the ‘social network’ for work. No matter what trade you are in; with LinkedIn, you can grow your network and connect with people who can bring you wonderful new opportunities.
In this course, we start from the very basics. We show you how to create a professional LinkedIn profile; how to connect with influential leaders in your industry; how to get noticed by them; how to grow your professional network; how to be noticed by your peers and how to establish a rapport that translates into results.
This course is targeted at beginners, but leads into intermediate-level topics. We guide you through the basic setup to negotiating the LinkedIn algorithm, to using the LinkedIn Pulse and even using LinkedIn advertising to get more sales and leads.
Do look at the course table of contents to get an idea of what you’ll learn.
What Will You Learn?
- Using LinkedIn for marketing
- Setting up a great LinkedIn profile for success
- Creating connections with important people
- Establishing a noticeable public presence on LinkedIn
Course Content
Introduction
- 01:21
Getting Started with LinkedIn
- 02:46
LinkedIn VS Facebook and Twitter
04:29- 02:32
- 02:58
Building your LinkedIn Profile
How to Create a LinkedIn Profile
02:307 Common Mistakes to Avoid In Your LinkedIn Profile
06:24What to Use in Your LinkedIn Photos
02:50Crafting Your Professional Summary
03:06Setup your Custom LinkedIn Profile URL
01:40Getting Your Recommendations on LinkedIn
02:56Selecting the Right Background Picture
01:42Making it Easier For People to Reach Out to You
02:08Writing a Great Headline for your Profile
02:56
Build Your LinkedIn Network
Crafting Your Professional Story
02:00Engaging and Connecting with Leaders in Your Niche
02:23Joining and Communicating in Groups
02:28Building Connections by Engaging on People’s Posts
01:29Asking for Introduction and Leads
03:39
Crafting content on LinkedIn
Your LinkedIn Feed
03:12What is LinkedIn Pulse
02:53Creating Content on LinkedIn
02:02Using Videos to Grow Your Personal Brand
02:18How to Craft Content for LinkedIn Pulse
03:00Writing Effective and Engaging Articles
02:17
Marketing with Pages on LinkedIn
Setting Up a LinkedIn Page
04:55LinkedIn Page Posting Strategy
02:59
LinkedIn Groups
How to Setup a LinkedIn Group
02:45How to Grow Your LinkedIn Group
02:32How to Manage Your LinkedIn Group
02:08Keeping Your LinkedIn Group Active and Engaging
02:28How to Get People to Post on Your LinkedIn Group
02:23
Managing Your Contacts
Finding Your Ideal Contacts on LinkedIn
03:14Sending a Good Connect Request
03:44Downloading Your LinkedIn Contacts
02:20How to Find Email Addresses of Your Leads
01:57
Messaging Your Leads
Correctly Reaching Out to a Contact Through Messages
04:28How to Schedule Appointments Through Messages
03:06Following Up Correctly
04:29
LinkedIn Advertising
LinkedIn Advertising Overview
06:22